I have been showing gay films at the Bijou Theater since 1970. My company Bijou has been writing gay film reviews since 1970 for gay newspapers and magazines as well as for the Bijou Video Catalog. I started seeing a trend of narcissistic gay sex in films around 1986 that evolved in 1992 I call this trend Image over Substance video magazines. This trend has filmmakers using high definition recording equipment in making their films; these films are very slick looking having a one dimensional look, now if we bring in good locations and sets to shoot the models in we are creating the illusion of sexual creativity. Which brings me to another point, many of today's films have the thinnest of story lines that strings together sex scenes that last for 10 to 15 minutes, the length of an 8mm film from the 1970's
The meat of these films is the look (image) of the model while the emphasis on creating good sexual heat is secondary (substance). Why is this, because it's easier to photograph a look that works on sexual illusion than to work on capturing sexual magnetism from gay for pay models. Also, most gay film makers are not very creative so it's easier to follow trends than create them. What filmmakers do understand is the viewer is a voyeur who will lust after these men in fantasy on their T.V screens.
This concept of model narcissism works on the premise that the viewer is going to lust after the unattainable model, and because of this lustful fantasy it doesn't matter if the sex isn't very good, (stiff and wooden) or unimaginative. These beautiful, handsome, rugged, or dangerous looking men, most with gym defined bodies, are in reality unattainable for the viewer. So in the viewer's mind these men cannot perform bad sex. These men are to be lusted after, cherished, so because of this illusion the sex must be good for the viewer, for the viewer will never have the opportunity to be with these men in reality.